Saturday, February 28, 2009

Something To Consider

Simply put, networks generate revenue through advertisements. Cable networks, on the other hand, have the advantage of also collecting subscriber fees. Wonder why your cable bill is $150? Three dollars are going to ESPN, $1.50 to Comedy Central and so forth. Given this model, it's no wonder why networks have to rely heavily on reality programming and take a huge blow when the Grammys or Oscars fail to produce strong ratings (fortunately more people are watching TV this year than ever before).

This NYTimes article is worth a read

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