Monday, March 9, 2009

Keeping Newspapers Afloat

David Carr suggests newspaper barons huddle up and agree upon some new rules for the net to save the industry.

On piggy-backing (like I'm doing right now):

"No more free ride to aggregators. Google announced that it would begin selling ads against Google News, with almost no financial accommodation to the organizations that generate that news. The book industry — of all Luddites — has extracted cash from Google, as did the wire services. Google, The Huffington Post and Newser have built their audiences and brands on other people’s labors."

On charging readers:

"The big threat would be that newspapers could lose the readers they have, lots of them. The mitigating factor is that a lot of those readers aren’t paying anyway. And keep in mind that people are already paying for quality content all over the Web: The Wall Street Journal, Consumer Reports, The Arkansas Gazette. Tiered Web access — from a bare-bones free product to a rich, customized subscription — could be among the solutions."

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